The upcoming big Festival Discounts where you can shop but not fall prey to its marketing Traps!
Whenever any festival is nearby, we Indians have a tendency to loosen our purse strings and spend money like crazy even on things which we actually don’t need. The online shopping websites make the most attractive marketing gimmicks enticing you to buy stuff which you never though you will.
The two wheeler and four wheeler showrooms will make offers like zero down payment, zero interest or freebies along with vehicle to online shopping websites giving you crazy deals like flat 50% off to flat 70% off.
Yes we do love shopping and we should shop during festivals but we should ensure that we don’t buy things more than required or fall into the traps of marketing. Here are some things to keep note during festival discounts.
The Upcoming Big Festival Discounts will be on- Amazon-Great Indian Festival Sale ‘18, Flipkart-Big Billion Days and Snapdeal where festive discounts upto 70% will be there on clothes, electronics, appliances and a lot of other things. All the festive discounts begin from 10th October to 15th October on Amazon and Flipkart.
Pointers which are marketing Traps-
Make sure you buy only what’s needed- Just because you came across some branded thing which is half the price of its MRP, many a times we get enticed to buy it just for the kick that we got something at throwaway price. In reality you just bought it for the sake of it and wasted even that little bit of money because you are rarely going to use it.
“Last Day Discount Traps”
This is the biggest trap online websites use to create artificial scarcity and show high demand. Online websites. Websites like Amazon and Flipkart make such offers like last day for sale but in reality it’s just a trap. If you missed out on Ganesh Chaturthi sale, they will come up with Navratri sale and if you miss out on Navratri sale, they will come up Diwali sale. Never regret that you became a victim and missed out on a sale. They are more eager to sell than you are to buy, so be wise and be patient.
Freebies:
Never get attracted with offers like buy this and get this free. Buy a kettle and get half kg tea powder free. Usually they clear out all the unsold products or the defect products which are not sold for a long time as freebies along with the main product. So with that they hit two aims with one arrow, not only do they make the customer happy but they also clear out their unsold goods in your house.
Flash Sale-
Nowadays mobile companies like Honor, MI, Nokia and Apple use this technique a lot. They put their new latest smartphone on sale only for mere one hour and after that they say the stock is sold out. Next sale after 2weeks. This creates artificial scarcity, creates unwanted attention and this draws huge number of people trying to get a hand over their products giving them an exclusive feeling that they were one of the customers able to get this product in the flash sale.
The same mobile which is put on 60minutes flash sale will be available freely anywhere at a much lesser price after a month of two of its launch!
50 to 70% Discounts!
The tried and tested formula to sell the most over stocked goods. The products which were left out, the defected products, the goods which went unsold for the earlier season, the goods which were returned back and the goods which needs to be cleaned from the warehouse are sold at unimaginable offers. For them the purpose it to sell but for you it’s not an obligation to buy just because you got attracted with its offer. The shirt which has a 400rs MRP must be having a real costing of not more than 500-700Rs, then they sell it for 50% off at 2000 making you believe how good a deal you cracked.
The Zero EMI and Zero Down Payment offers-
Many mobiles and automobile showrooms comes up with such offers and we tend to buy it just because its easily purchaseable at zero down payment without realizing whether we can really afford it or not which in the long term would be harmful. Now flipkart has even wiped out credit card requirements, you can simply buy anything on emi on debit card and this is another way to dupe customers and increase their sales. At the end of the day if you can’t afford and still buy it, you will face heavy losses, penalties and charges. So be careful before buying even if you can easily buy it.
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